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The Importance of Trade Show Fabrics We have gone to various trade shows and exhibits, and one of the things that would attract our attention are the graphics surrounding and scattered all over the exhibit areas. These graphics, as one of the most important ingredients in a trade show, will set the tone of the exhibit and determine how each company on display will be viewed by visitors and customers. You will be able to reinforce your company’s image and brand and communicate effectively to your customers what your products and service can do for them, with the right choice of graphics. A great way to capture the attention of your visitors would be to use appealing graphics. In your exhibit, use graphics with depth that can create interest and thus visually stimulating. Having beautiful colors, clarity and detail of your message will amplify what your company is projecting during the exhibit. Color, clarity and detail elements in graphics can be achieved by using high end quality graphics. Any industry, from furnishings, to cars, new machinery and technologies, and even food, and others, are presenting trade shows and exhibits every year. The need and frequency then of these various industries to exhibit have led to new innovations in trade show graphics that aim to provide better mediums for displaying high quality graphics. Considered as the new innovation in exhibiting graphics is the use of fabrics to take the place of the traditional way. To give an example is the replacement of the old style of inkjet-laminated panels to that of a more durable fabric graphics. Several exhibitors are now switching to fabric graphics because of the number of benefits to the company, and this material evades the possibility of scratched finishes or glare. The interior appeal of a fabric graphics is more soft and elegant, thus giving a more appealing display.
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Using fabric has several advantages that you can get in comparison to the problems that the traditional graphics give. The advantages of fabrics are their durability, versatility, light in weight, and affordability for displaying color graphics.
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The durability of fabrics enable it to be stored easily, and reused again and again. Because fabrics are lightweight, it is very easy to transport and store them. Charges on storage fees and transportation are lesser with fabrics because they can easily be packed in a compact manner. Using fabrics though has an added safety element that you should consider when exhibiting it. There are regulations from the fire association that should be attended to when using fabric structures during exhibits, so make sure that your graphics have this compliance. It is necessary that the fabric graphics you are using are manufactured from flame retardant materials.